iivi’s Scandi Roots

Scandinavian architectural design

At Kiasma, contemporary art museum in Helsinki, Finland.

The iivi clothing line is the perfect example of Scandinavian design. And it’s not just because our founder and creative designer is Finnish! All of iivi’s tops, dresses, and vests represent the key elements of Scandinavian (Scandi) design and style.

Scandinavian Design Elements

Scandinavian design is all about minimalism. There is no need for complicated textures or gratuitous details in the average Scandinavian household.

Scandinavia is a region in Northern Europe that includes Finland, Norway, Sweden, Denmark and Iceland. It is subject to long, dark and cold winters. As a result, most Scandinavian homes and businesses are purposefully designed to make the most of daylight throughout the year. This means lots of large windows to let in as much light as possible, as well as open and “airy” floor plans which let light permeate every room. The use of neutral or muted colors — typically whites or grays — throughout the home also helps to reflect the light. Though there are other notable characteristic of Scandi interior design and style, these elements are key because they’re functional as well as fashionable.

iivi’s Scandi Roots

Scandinavian design in iivi clothing

Our friends from Finland, a mother and daughter, model iivi clothing.

The entire iivi clothing line echos these elements of Scandi design. From their bold shapes to their neutral color palette to their comfortable fabrics, all of iivi’s tops, dresses and vests are designed for function and versatility. You won’t find any frills or unnecessary details on our clothing.

Scandinavian Design is On-Trend

Lucky for us, Scandi design is totally on-trend right now.

Take a quick scroll through Pinterest and you’ll see what we mean. From home interiors to clothing and accessories, Scandi design is everywhere. It might surprise you to learn that this exciting “trend” has been around for some time. (You’ve heard of Ikea, right?) In fact, Scandinavian style and design has infiltrated art, architecture, interior design, fashion, and culture around the world for decades.

Why not visit our shop and be in on the Scandi design trend?